At last! Our first day at the new farmers’ market, with a large sign (we temporarily used our new roadside sign to make a…big entrance :), and a small but superfresh and tasty (and seasonal) selection: all-lettuce mesclun, spinach (Spargo) and radish (Rebel). Lynn was happy to be at market in her home town, and Tara made her new-tiny-farmer market debut! The flow of people was steady, and we sold out by 11 am. Pretty good!
Pricing at this market is quite a bit different from the old market: everything is more expensive! It’s not quite at urban market levels, but a lot closer in this bigger town. Basically, the same harvest as in previous seasons sells for almost twice as much.
This is for sure more realistic and fair. I think about the ridiculously low (though rapidly rising) cheap food supermarket pricing that sets the baseline for what small growers can charge at the market. I recall that in North America and Europe, we apparently spend less than 10% of income on food, when quality produce just can’t come that cheap. And these aren’t ridiculous, high-end, boutique veggie prices, simply a more realistic price—processed foods are still sooo much more expensive, while possibly (probably) killing you at the same time…
STILL, it kinda feels weird putting less into a bag than I’ve been used to for six market seasons. Oh, well, change is always a little strange, this one is good all around, and I’ll get used to it! :)