Tag: marketing

This single printed sheet is the other farming thing on my mind this time of year. It’s the CSA sign-up form, filled in by new members and past shareholders renewing their stake in the harvest. I don’t do any advertising, just word of mouth and leaving off sheets at a handful of local spots. The goal is to have near 100% renewals, but we’re still expanding, aiming for 50 shareholders this season. I don’t think of this as the “business” end. Like the farm stand and farmers’ market stall, it’s another equal part of tiny farming, same as planting, cultivating, harvesting, sharing, eating. By buying into the whole season in advance, and picking up their weekly shares, CSA members become as much a part of growing veggies as if they were out weeding in the field (which some of them are planning to do as well this year).