When I came to the farm six years ago, there was a second, slightly bigger store, actually called the General Store. It was sold, managed badly by the new owners, and soon went out of business, and Isabel’s mini-emporium of necessary stuff became the last store standing for 10 miles around. It’s a three-minute walk down the road—the farm is right on the edge of the village—and I’ve gone there for this or that, including picking up the mail, most of the days that I’ve been here. It doesn’t have a particularly quaint, rustic country store look, but it does the job! Isabel had been running it for decades, knew everybody, and her easy blend of diplomacy, discretion and informative chat made it a news hub for the area (no small thing: you find out the rural life is all about what people are up to). And she had a sharp eye for country retail. As I slowly found out with some amazement (coming from a land of endless stores), she managed to pack just about everything you had to have NOW into one small space. A 3-inch drain plug, gear clamp, 2-stroke motor oil, Kikkoman Japanese soy sauce, photocopies, if you really needed it, chances are it was in there. I used to joke (well, I was serious) that on one tiny, 2’x4′ section of wall, she had 90% of the most useful stuff in the giant hardware store in town. Her strategy was pretty simple, keeping tabs on exactly what her customers, farmers and cottagers, and the more “city” type commuting folk living in the village, needed again and again. Combined with my not driving, Isabel’s efficiency encouraged the growing make-do-or-do-without part of my tiny farm experience. It’s startling how much extra junk you don’t really need to buy. For minimalist one-stop shopping: 4 stars! :)
village
Veggie Outpost 2
Last year, a little experiment with veggie sales in a town 12 miles (19km) away didn’t go so well. I guess you could sum it up as No Quality Control. This year, in line with the tiny farming trick of thinking SMALLER, I had the sudden idea to put some veggies in at the convenience store three minutes down the road in the village. This is now the only store for quite a ways around, and it has the post office where everyone in the village picks up their mail. Since I’m always meaning to get the farm stand fully open, putting veggies out a couple of minutes away hadn’t quite made sense, but the way it came to mind now was a little different. If I could get a single shelf in one of the coolers, this would be an interesting, easy way to learn about veggies and refrigeration, and even be able to watch a mini version of the supermarket, convenience-shopping experience, by seeing what sells, the effects of labels and pricing, and…whatnot. All on the most casual level. Refrigeration is, of course, yet another of those many worrisome topics that come up along with Peak Oil and the generally somewhat alarming state of the world, BUT, fridges will likely be around as long as any number of other taken-for-granted things, I figure, so whatever’s learned from a little, low-impact experiment like this should be worth it. It’s an extremely simple set-up, with a small sign taped to the inside of the cooler door, hand-labeled bags, and an honor-system account book for inventory. I also like the idea of super-fresh garden veggies popping up in this most unlikely place, just below the shelf where a few supermarket-purchased veggies are kept for resale. Outpost 2, the Shelf, has been open for around three weeks now, stocked with ones and twos of mesclun and spinach, a few radishes, some herbs. I’m by there every day anyway, so I check the veggie condition often…and things are selling… Interesting enough…!
Virtual local?
This morning, there was a phone company tech at work on the junction box at the top of the drive into the farm. I’m not sure what the guy and his logo-truck were up to exactly, but the picture made me think about tiny farming and the Web. Right now, Bell and an independent telecom company are in an extravagant, introductory-offer battle for subscribers to the newly available DSL broadband service. High speed Internet access has been in this area for years, in towns and even villages, but dial-up was the only easy, painfully slow connection for most farms (we’re on the edge of a village, so we’ve had cable modem all the while). Now, word-of-mouth is that people on farms are signing up for DSL—will more abundant web access mean more interest in having a web presence? This could be interesting because, out of 30+ vendors at the farmers’ market, I think this farm is still the only one with a web site. An odd situation, considering that online is really the only practical place for small producers to let people know what they’re up to. With the novelty of DSL, maybe more farms will finally get around to getting online, which is probably a good thing, because it takes more than a few people to make a local market thrive. Just as Tiny Farm Blog has rapidly become embedded in my farming life (BTW, TFB isn’t the farm site), maybe this technology, where you sit in front of a screen and TYPE, is what it takes these days to hook people up in the communities where they actually live… I suspect, in some ways, to at least some people, you’re not all that REAL if you’re not represented online… Even if you’re practically next door! A little weird, but whatever works!
Road slush
Today, another weird weather reminder, and something I haven’t really noticed or thought about in years: slush. Road slush, in particular. Today’s sudden warmth—it’s near 50°F (10°C)—melted water into the abundant snow (snowbanks help), and there you have it: heavy, wet, cold, and sludgy slush! Ready to splatter! On the roads, it’s an unappetizing brownish-gray as the road dirt is churned in by traffic—this is a nice example at the top of the village hill. If you’ve lived in a snowy northern city, where drainage is only as good as the sewage system and cars are everywhere, you’ll know slush build-up as quite the little menace. Getting properly splattered by speeding vehicles is so much more…thorough than the average puddle splashing. Especially when you get it in the face… Here in farm country, cars and trucks are way more respectful of the people walking down the road (as I do every day)—at least, they are on the side roads—and with the shrinking winters (this one so far excepted) and full ditch drainage, you just don’t notice slush too often. We haven’t had slushable amounts of snow in a while. The next few days ought to be interesting. As predicted (this time, they were right), the days AND nights are WARM until, it seems, Friday. Two winters in one?
Snowbanks
A brilliant sunshiny day after our 24 hours of snow. There are deep drifts everywhere, and the snowplow’s been by, leaving 3′ snowbanks along the roads. The farm is on the edge of a village of 300. Here’s a view down one of the two intersections. I’m on my way to pick up the mail from the bank of mail boxes in the convenience store/post office. It IS convenient, a pleasant three-minute stroll down the country lane (well, two-lane secondary road). And open till 9:30 most nights, too!
Outpost
Today, I assembled this rather simple mini-stand to sell veggies at a local coffee shop. The trays were put together on the farm, then we drove over with the cut pieces and screw-nailed it together on site. It’s part of the bit of expansion this year, a completely new side to this tiny farm—we’ll see how it plays out! The shop is about 12 miles (19km) away, in a small village that swells in summer with cottage and boat traffic (it’s on a busy recreational waterway; we’re in lake as well as farm country around here). It serves salads, baked-on-premises pastries, fair trade coffee… I’ve known the owner, from the farm, for four years. She wanted to add veggies this year, and the overall…karmic vibe (!) seemed right, so here we are! The shop is actually buying all the veggies upfront at our regular price, and maintaining the stand themselves, so it’s not a BIG change, all in all. Still, a very cooperative, new thing to do. The stand itself is a work-in-progress, for one, it has to be bolted to the concrete pad, and it needs some sort of backboard built in. More as it happens! :)